eMocha Revisited

1. Guilt - The first time I wrote about them, I griped about the size of the place and the price of the coffee and I felt bad about it afterwards.
2. Convenience - When I need coffee and only have five minutes to spare, it makes sense to run across the street instead of down the street for a cup. Plus, they've streamlined the brewing so it no longer takes four minutes to make a cup.
3. Quality - The Bluebottle Coffee they serve is good stuff. It's better than any coffee I can find in a two-block radius.
4. Improved Ambience - Since my first two visits, they added sidewalk seating and a couple of tables and stools inside to make the place more hospitable. They also started playing some good music.
5. Lower Price - In the form of a frequent customer program. True, it's another card to keep in my wallet, but for every ten drinks purchased, the eleventh is free, dropping the price per cup from $2.00 to $1.80. I'm halfway to my first free cup.

Full Disclosure: The gushing you read above was unforced and uncompensated, but written under the influence of an eMocha drip coffee.